2008

RESTAURANT WEBSITE STUDY

FREQUENTLY ASKED
QUESTIONS

Why did Origin conduct this study?

This study monitors trends in restaurant online marketing strategies in order to disclose best practices and identify emerging trends in the industry.

Why should I care?

There are big changes going in the foodservice industry, brought about by the changing economy, environmentalism, and the adaptation of new technologies.

What criteria were used to select companies for this study?

Our strategy department selected various full service, quick service and casual dining restaurants headquartered in Houston, Texas, and included as many as possible.

My company was cited as a positive example of a best practice. Will you send me a printed copy of this study?

Yes, send your contact information to Steve Stepinoff at steve.stepinoff@origindesign.com.

My company wasn’t cited in this report. How did our website measure up against the rest?

Contact Origin’s strategy department at 713.520.9544 to obtain more information about your company.

What is Origin?

Origin is a full-service integrated marketing firm based in Houston, offering print and web design, graphics, advertising, public and investor relations, as well as visual support for roadshows and conferences. Origin also has offices in Seattle and Austin.

THE RESULTS

1. 1 Tell Your Story
2. 2 Leverage Your Publicity
3. 3 Drive Traffic To Your Store
4. 4 Reach Out To Potential Employees
5. 5 Give Your Site A Relevent Theme