Your website should be an extension of the restaurant — a representative experience online. Besides just getting all the information out there, take time to make it relevant to the feel and theme of your restaurant.
A lot of consideration and thought is given to the layout, design and decoration of a restaurant in order to create a certain ambiance and feel. Operators want guests to feel comfortable and share a great experience. The same energy and thoughtfulness should be spent on your website.
Origin’s website study shows great examples of websites that emulate their brick and mortar locations. Learn more about what you can do by downloading Origin’s 2008 Restaurant Website Study.